Mike Jannicelli


His products are still being sold in over 10 countries world wide, his brands still influence the youth across the globe. Featured in over 100 print publications, television talk shows, major motion pictures and national radio stations. 

Throwdown Industries, Inc., is a pioneer in Impact and Action Sports product development and an industry leader in Combat Sports innovation. Founded in 2003, when Mr Jannicelli was graduating at Arizona State University, with its “DNA” in Mixed Martial Arts, the company is one of the leading brands in the multi-billion-dollar Impact and Action Sports Market with a full portfolio of cages, racks, rings, performance gear and apparel. Throwdown’s products are designed with superior performance, innovation and authenticity to empower athletes and provide them with the competitive edge to prevail… ANYTIME ANYPLACE.™! Throwdown is currently available in over 15 countries for more information on Throwdown, please visit http://www.throwdown.com.

Mike J. was the Co-Founder of the nation’s fastest-growing energy drink company in 2004 Bliss Beverage, according to Forbes magazine featuring Socko Energy Drink. At Bliss Beverage, he served as President of Socko International and Vice-President of Bliss Beverage USA. Besides Socko energy drink Bliss developed Socko South American, Socko Japan “Socko Your Face,” Socko Slim, Socko Squeeze, Hulk Hogan Energy Powered by Socko, World Wrestling Entertainment (WWE) Raw Attitude Powered by Socko, 2-oz energy Shots, and 360 Energy. He gained extensive distribution nationally in record-setting time through Wal-Mart, GNC and through all other C-Store chains.

Mr Mike Jannicelli has created numerous private label/white label programs & consumer products for big box and national convenient store brands. He created the very successful Dose Energy Product line, “Get Your Daily Dose,” for Circle K and others. The Dose Lineup included Dose Energy Regular, Dose Energy Sugar-Free, Dose Energy Pomegranate Green Tea, Green Tea Sugar-Free, Dose Energy 2oz. shots, Dose energy Gum and Mints, Dose Energy fountain beverages. He consults companies in the USA and outside of the USA since 2010. His love marketing and branding extended into Hollywood California helping launch major motion picture product lines and movie brands as well as raising funds for the film. In 2004 Michael created “THE HOTEL BAR & NIGHTCLUB,” Night Club Elevate and the SANDBAR Restaurant and Grill in Salt Lake City.